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Russian soft power under Putin: The case of Cyprus
Varnava Tsiappas, Georgios ; Romancov, Michael (advisor) ; Doboš, Bohumil (referee)
This thesis explores Russian soft power in Cyprus and how Russia uses specific techniques and strategies to exert this influence. Divided into eight sections, including a literature review on soft power, key concepts, theoretical framework, research methodology, historical overview and analysis of soft power tools employed by Russia; it reveals that Russia implements diverse methods such as media coverage, religious tactics cultural interventions or economic incentives in order to shape Cyprus' perceptions. Furthermore, the study demonstrates through exploration of domestic politics and societal attitudes towards Russian culture or values that their approach is indeed effective. This thesis, due to its uniqueness, contributes significantly to the academic literature regarding Russian soft power in the Eastern Mediterranean and specifically in Cyprus.
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Media-facilitated Nation Branding: the Case Study of Brave Ukraine
Kazymyr, Daria ; Švecová, Martina (advisor) ; Jarolímková, Zuzana (referee)
This thesis paper discusses the application of nation branding through the realm of political communication. With the confluence of adept players and global perspectives across the communication, political, and media fields, the prominence of modern-day practices such as nation branding has taken on greater significance. Effective media management tactics also redefined the possibilities of public diplomacy, empowering nations to promote their ideas and beliefs on both national and international scales. The main goal of this research, therefore, is to highlight the pivotal role of countries crafting their public image for foreign audiences and the immense potential of the usage of various communication means and mediums to amplify the impact of their efforts. Another objective is to discuss the role of digital media when setting the country's politically-aligned public image. The case of Ukraine is offered to the readers as a comprehensive analysis of its nation branding campaign Brave Ukraine, encompassing an evaluation of its objectives, content, and execution. The empirical study of the effectiveness of this campaign on its foreign audiences, which was researched through a series of in-depth interviews, offers valuable insights into the interplay between a nation's public image, digital media,...
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Comparison of Successfulness of China's and Taiwan's Mask Diplomacy in the Case of the Czech Republic
Svatoňová, Kateřina ; Bahenský, Vojtěch (advisor) ; Riegl, Martin (referee)
This bachelor's thesis examines the perceptions of Chinese and Taiwanese mask diplomacy (deliveries of medical supplies and related events) in the Czech Republic. The thesis aims to answer the research question "How and why did the perception of Chinese and Taiwanese mask diplomacy differ in the Czech Republic" through the analysis and interpretation of data obtained using qualitative content analysis of articles focused on medical supply deliveries, and semi- structured interviews with selected journalists who published some of these articles. Findings from content analysis and interviews with journalists are interpreted through the theories of public diplomacy and soft power by American political scientist and international relations theorist Joseph Nye. The thesis also discusses the limitations of applying these theories to Asian countries with different political systems compared to Western countries.
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Economic and Public Diplomacy of China and Taiwan in Central America
Jabůrek, Štěpán ; Soukup, Jaromír (advisor) ; Karmazin, Aleš (referee)
This thesis is concerned with the topic of the Sino-Taiwanese diplomatic struggle in Central America. Specifically, it analyses 4 countries, El Salvador, Honduras, Nicaragua and Panama, which abandoned their longstanding relations with Taiwan in order to establish relations with China between 2017-2023. The work aims to find out, whether the reasons for these diplomatic switches were purely economic, or if non-economic motivations played a role as well. The main analytical section of the work consists of 4 case-studies, which analyze the relevant motivations behind the switches. In conclusion, the author finds out that economic motivations played a major role in all cases. At the same time, however, there was at least one other non-economic motivation observed in every case. Specifically, in every case we can observe power related motivations aiming to maximize strategic power of the respective country and at the same time limit the influence of the US in the region. In two cases ideological motivations in the form of ideological closeness of the domestic government with the Chinese Communist Party were uncovered. Finally, in two cases motivations regarding domestic politics and election campaigns were detected.
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A case study on public diplomacy and nation branding - the Czech center in New York City
Richter, Daniel ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
The bachelor thesis "A case study on public diplomacy and nation branding - the Czech center in New York City" focuses on the activities of Czech Centers, specifically the Center in New York, in communicating the objectives of the Czech Republic's foreign policy and building a positive image of the country amongst the foreign public. In the introductory theoretical part with the definition of the terms, public diplomacy and nation branding, it summarizes the mission, history and development of the Czech Centers and describes the government's concept of a unified foreign presentation of the Czech Republic. It also recalls the history of the New York Czech Center. The practical part is based on the author's research on a sample of the American and Czech public about their awareness of the existence of the Czech Centers, or the Czech Center in New York, and their preferences and recommendations regarding its program offerings. The author confronts these findings with the actual program of the New York Center. The thesis also focuses on the actual communication with the target groups of the New York Czech Center, drawing on published documents and interviews with representatives of the Czech Centers. The findings are summarized in an analysis, based on which the author presents brief recommendations...
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A case study on public diplomacy and nation branding - the Czech center in New York City
Richter, Daniel ; Klabíková Rábová, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor thesis is to determine the success of the Czech Center in New York in public diplomacy and nation branding. The thesis is divided into 5 parts and a conclusion. The main objective of the thesis was to find out the mission of the Czech Center and then to follow this up with research on whether it is successful in its activities. The thesis notes the development of the Czech Centers in general and the specifics of center in New York, then discusses the economic situation. Mainly the thesis notes what the most important activities of the centre are. I worked with sources from the Czech Centrers directly (interviews with the Director General of the Czech Centres and the Director of the Czech Center in New York), as well as with professional literature or news reports. A large part of the work also consists of research. There I found out from both Czech and American respondents what they would like to see in at a Czech Center. Then, by comparing these results with other information found, I can say whether the Czech Center in New York is effective and add short recommendations for their communication.
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Goethe Institut and German Foreign Policy after 1990
Vysloužil, Jan ; Tomalová, Eliška (advisor) ; Handl, Vladimír (referee)
This thesis focuses on programme strategy of Goethe-Institute in the broader frame of German foreign policy between 1990-2020. The theoretical part examines Goethe-Institute though the scope of soft power, public and cultural diplomacy. The development and the change of priorities of the Goethe-Institute are also outlined. Additionally, the independence of the Goethe-Institute from the German government is taken to account. A case study of the Goethe- Institute in Prague then proves a shift in priorities of the institute from bilateral Czech-German agenda to European topics. This shift is shown on specific examples of events held between the year 1991 and 2020.
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Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes
Bazalová, Vendula ; Tomalová, Eliška (advisor) ; Knutelská, Viera (referee)
The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...
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Role of external radio broadcasting in the Czech public diplomacy
Hosenseidlová, Petra ; Střítecký, Vít (advisor) ; Knutelská, Viera (referee)
The thesis Role of external radio broadcasting in the Czech public diplomacy deals with the audiovisual (radio and television) external broadcasting operated by the state. It focuses on the Czech external broadcasting represented by the radio station Radio Prague. The broadcasting is arranged by the Czech Radio and financed by the ministry of foreign affairs. The aim of this thesis is to describe the task of Radio Prague in contemporary Czech public diplomacy. It looks at the station's programming, extent of the broadcasting and its orientation. It is concerned with the relation of Radio Prague to the state and compares the Czech model with models of main democratic countries in the Euro-Atlantic space. It takes into consideration the small and medium-sized and also transition states' public diplomacy specifics. It is interested in the position of Radio Prague in the Czech public diplomacy and with the position of the public diplomacy as a whole in the Czech foreign policy. The thesis uses the analysis of relevant primary documents relating to the Czech public diplomacy and external radio broadcasting and information from personal interviews with representatives of the Ministry of Foreign Affairs of the Czech Republic and Radio Prague.
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Soft power in practice - a study of British public diplomacy between 1997 and 2007
Davidová, Kateřina ; Váška, Jan (advisor) ; Tomalová, Eliška (referee)
This bachelor thesis examines the issue of public diplomacy as a means through which the state can exercise its soft power. It draws from the particular example of public diplomacy developments in the United Kingdom between 1997 and 2007, i.e. during the premiership of Tony Blair. At first, a theoretical debate concerning the concept of public diplomacy is introduced, including its advantages and pitfalls. Afterwards, the working system of public diplomacy within the UK is characterised, as well as the main changes that have occurred in its organisational structure during the studied period. Furthermore, the two key British institutions of public diplomacy are presented; BBC World Service and British Council. Finally, the thesis analyses some of the actual public diplomacy campaigns and strategies that Britain put in place between 1997 and 2007. The main emphasis is placed on the comparison of the strategies before and after 2001, when major changes happened, and the analysis of the causes of these changes. The thesis concludes that causes that influenced the formation of British public diplomacy were of internal and external character, while it was the external impulses that triggered the most radical changes.
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